**Walmart Kicks Off Partnership with Major League Soccer Ahead of 2026 World Cup**
**Retail Giant Sees Opportunity in MLS’ Young, Diverse Fanbase**
In a move that’s set to score big with soccer fans, Walmart has announced a multiyear partnership with Major League Soccer (MLS). The deal comes as both parties look to capitalize on the excitement surrounding the 2026 World Cup, which is expected to draw in millions of viewers worldwide.
**A Growing Fanbase with Huge Potential**
MLS has been gaining traction in recent years, thanks in part to its young and diverse fanbase. With an average age of 32, MLS fans are significantly younger than those of other major American sports leagues. Additionally, the league’s growing popularity among Hispanic and Latino audiences presents a significant opportunity for brands looking to tap into this demographic.
**Walmart’s Play for Soccer Dominance**
As the largest retailer in the United States, Walmart is well-positioned to leverage its massive customer base and extensive marketing reach to promote MLS and the 2026 World Cup. The partnership is likely to involve in-store promotions, exclusive merchandise, and integrated marketing campaigns. By partnering with MLS, Walmart aims to increase brand awareness and drive sales among the league’s highly engaged fanbase.
**A Winning Strategy for Both Parties**
The partnership is a win-win for both Walmart and MLS. For Walmart, the deal provides access to a coveted demographic and a platform to promote its brand on a global stage. For MLS, the partnership brings in a major brand partner that can help increase its visibility and attract new fans. As the 2026 World Cup approaches, this partnership is poised to be a game-changer for both parties.
**The Future of Soccer in the US**
The Walmart-MLS partnership is just the latest sign of soccer’s growing popularity in the United States. With the 2026 World Cup set to take place in the US, Canada, and Mexico, interest in the sport is expected to reach new heights. As brands and leagues continue to invest in the sport, it’s clear that soccer is here to stay in the American sporting landscape.
