Expect support for Nifty to hold at 24,700-24,500 remains; buy on dips: Dharmesh Shah

**Navigating the Earnings Season: A Stock-Specific Approach**

As the earnings season continues to unfold, investors are seeking guidance on how to navigate the market’s volatility. Dharmesh Shah of ICICI Direct offers valuable insights, suggesting a stock-specific approach to make the most of the current market conditions.

**Market Consolidation Ahead**

According to Shah, the market is likely to experience consolidation until late July. This means that investors can expect a period of stability, with the Nifty finding strong support between 24,700 and 24,500. On the upside, the immediate resistance is expected to be around 25,300, with a potential target of 25,700.

**Buy-on-Dip Strategy: A Smart Move**

So, what’s the best way to approach the market in this scenario? Shah recommends a buy-on-dip strategy, which involves purchasing stocks when they dip in value. This approach can be particularly effective in the current market conditions, as the improved market breadth indicates a potential market pick-up post-earnings season.

**Why This Approach Makes Sense**

By focusing on specific stocks and adopting a buy-on-dip strategy, investors can capitalize on the market’s fluctuations. As the earnings season continues to unfold, there will be opportunities to snap up quality stocks at attractive prices. With the market expected to consolidate, this approach can help investors build a strong portfolio for the long term.

**Key Takeaways**

* Adopt a stock-specific approach to navigate the earnings season
* Expect market consolidation until late July
* Nifty support levels: 24,700-24,500
* Immediate resistance: 25,300
* Potential target: 25,700
* Consider a buy-on-dip strategy to capitalize on market fluctuations

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